Fredericton-based festival Living Roots has spent the last three years promoting local bands at local establishments and at their annual festival in late May. The Living Roots Festival is promoted by Roots and Soul Promotions. The promotion company will be throwing a fundraiser in late December. Festival promoter, Eddie Young, who runs Living Roots, says that the fundraiser is necessary to support and grow the festival. Each year it’s put on without any outside funding. It has thus far been paid for out of ticket sales and a few small local sponsors.
So far there are a number of acts signed on for the event: Stephen Lewis, Crossroad Devils, Art of the Possible, Kendra Gale Band, Keegan Dobbelsteyn Band, Kylie Fox, Jon Soderman and Sparrow.
“The acts playing believe in what I am trying to do and are anxious to help out, so I am able to pay the bands at the festival,”
Eddie Young, Living Roots Festival
The Living Roots fundraiser and silent auction will be taking place from 6:00 pm to 12:00 am on December 29th, 2017 at Grimross Brewing Co. in Fredericton. The admission is only $10, but donations are definitely welcome.
2017 Living Roots Teaser Video
Motel rooms at Holiday Inn Express
A private house concert
3 song Music demo recordings
and so much more
Festival Fundraiser Poster
More About Roots and Soul Promotion
The Harvey NB native, Eddie (nee Edmund) Young is a happily married father of four who now calls Fredericton home. Like most folks of a similar demographic, he developed a ear for music during those middle-high school years. As he got older, Eddie started to find himself attending concerts in and around the Fredericton area, which unbeknownst to him at the time, was laying a foundation for his future endeavours. His path led him to Toronto, where Eddie did the most to soak up the energy and atmosphere of big city life, and the wealth of live music that existed there. For the next couple of years Eddie bounced around the Atlantic provinces building his trade certification, and eventually found himself back in Ontario in the early aughts with a growing family.
Over the next six years, Eddie’s family continued to grow in Ontario and he still took in live shows whenever possible. In 2009, he and his wife made the decision to return to New Brunswick where they could properly welcome the forthcoming additions to their family. Between full time work, 4 kids, and temporarily living with his in-laws in a 3 bedroom townhouse, it was a struggle to find the time and energy to indulge in the live music scene. It wasn’t until Eddie and his family found a new home to call their own, that he could let the concert bug bite again. The only problem (aside from time and energy) was the fact that the local live music scene was in the midst of a downturn, not as many rooms were hosting shows, and not enough people were supporting the shows that were going on, things were looking rather bleak.
Rather than throw a pity party for the paltry music scene, Eddie had a better idea and decided to get involved with the Nashwaak Music Festival and brought his enthusiasm and excitement to the festival’s main programmer Mike Arnold with whom Eddie developed a solid friendship through their mutual love of music. In the subsequent three years that followed, the wealth of knowledge Eddie amassed would be invaluable in the coming years. After being approved for a Habitat for Humanity home, and in his day job Eddie transitioned into a sales role with his company, and discovered a love of public interaction. With this Eddie placed another brick onto his growing foundation, both literally and figuratively. With their new home, Eddie and his family decided to fling open the doors and host the occasional house show as there were minimal venue options and a wealth of eager artists happy to perform.
As the popularity of these shows increased, it was time to find a new room to host the performances, and in 2015 Grimross Brewery in Fredericton offered up a space for Eddie to present his house show series (sans house). Word of mouth spread and soon enough, the local Roots & Soul music promotions was hosting 2-3 shows a week of Canada’s best talent. From these shows, Eddie has since started booking shows for these artists across the Maritimes and through trial and error amassed his own PA sound system and has also started programming music at Ringo’s bar and grill every Saturday. Just like any pebble you kick down a hill, it just picks up moss and continues to grow at an alarming rate.
In 2016, the first Living Roots festival was staged in a 7 smaller rooms/venues around the Fredericton area, in total: 30 acts came to play the inaugural year of Eddie’s festival.
In 2017 the Festival enjoyed a sophomore run with 2 more venues coming online, bringing the total number of rooms to 9 and they welcomed 45 acts to the region over the 4 day run. The music industry is rather fickle when it comes to financial viability, but with some modest success and a boatload of passion, Eddie continues to bring some of the finest talent East and allows these artists to share their talents and passions with those of us lucky enough to attend one of these heartfelt events. Eddie continues to build and foster the many relationships he has made (and continues to make) while he brings us some undeniably great music.
Facebook Event: https://www.facebook.com/events/488289371557123/
Roots and Soul Promotions Website: http://rootsandsoulmusic.com/